Google Adwords Agency in Mumbai

Pay Per Click (PPC) or Cost Per Click (CPC) is a model of advertising that allows Brands to pay only when their ad is clicked by an online user. It is a process where brands create ads and then bid on specific keywords for which to show them. These PPC ads appear above and below the non-paid organic search result. The keyword used should be attractive and relevant to the business so that it attracts a large number of audience. One wrong judgments while setting up a PPC Marketing Campaign can cost you and your brand. Therefore here is a list of 6 common mistakes that you can make while making a PPC Marketing Campaign 1. Selection of Poor Keywords: This is one of the most common mistakes that brands make while setting up a PPC Marketing Campaign. Many brands target keywords that generate tremendous search volumes but are not relevant to the brand. Trying to fill your account with relevant keywords that is directly related to your brand is the right thing to do. Generic and s...

If your business is not on the internet, then your business will be out of the business . - Bill Gates Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, video ads, text ads and so on. There are various techniques in digital marketing such SEM (search engine marketing), SEO (search engine optimisation ), Social Media marketing, Affiliate Marketing, Email Marketing. Adwords and SEO are the most important components of Search Engine Marketing (SEM) and are among the most worthy tools once you start doing digital marketing for your companies. SEO (Search Engine Optimization - Referred to as search engine marketing, is an unbelievably effective way to market your business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online. SEO is the way in which you can increase search visibility fo...