Clicks but “NO” Conversions? - Where you’re going wrong
Traffic and Conversions that’s what a marketer wants. The process usually begins with traffic. Traffic is great, agreed! Imagine it’s Monday morning and you logged into your Google Analytics account and check your PPC report and you see a graph that shows a great upward trend when it comes to traffic. That’s a fantastic feeling, isn’t it? Well, a marketer is more concerned about the conversions than the traffic received. You will surely want to see that upward trend in your income and not just Analytics report. But now the common question arises, Doesn’t more traffic equals to more conversions? Well if you ask technically, then yes. Assume that you have got an increase of 40,000 visitors to your website, this is sure that you have a few additional sale than before. But obviously, when we do a pay per click campaign, we not only expect a few additional sale but also expect that the ROI is in proportion to the traffic. So, what are the steps to be checked when the traffic is