Top Digital Marketing Trends To Consider For 2020

Technology has turned the world into a global village in terms of effortlessly connecting people from different countries and cultures. In the digital era, sharing information is easier than it ever has been before. Each year, new tools and technologies have emerged and the marketing technology landscape has swelled to 7,040 solutions. Marketers can now choose from a dizzying array of options to connect to new audiences, promote their products, or build brand loyalty.

Here are 4 key digital marketing trends that you should consider investing your time and resources in to succeed in 2020.

1. Next-GEN SEO: Right now, a lot of different changes are taking place in the search engines industry and updates are happening constantly. These changes have profoundly affected the user’s search results. Most notably, Google’s BERT update has made a major impact on the SEO world. The BERT abbreviation stands for Bidirectional Encoder Representations from Transformers. It’s a deep learning algorithm that’s related to natural language processing. Google is striving to make its search engine smarter and improve its ability to understand the complex nuances of language and the searcher’s intent. According to Google, BERT will affect complicated search queries that rely on context.

2. Voice-Powered Search Accelerates: As the growth in technology continues to increase rapidly, we will start to see more people using smartphones with voice assistants. Features like Google, Alexa, and Siri are useful in digital marketing. Voice assistants can search for things, read text loudly, and even voice dictates text messages for you so that you can be hands-free. Voice search is also essential when using it for your business. It’s helping in the growth of a mobile-friendly movement and adding value to local SEO. Voice search also boosts the use of artificial intelligence and prioritizes semantics of searches.

3. The Ascent of Social Influencer Marketing: Influencers used to be huge celebrities or “internet celebs” with millions or hundreds of thousands of followers. But now, companies are turning to people with a much smaller social media following to leverage as influencers and reach a targeted audience with a voice they trust. Influencer marketing has evolved into to become more personalized. As it becomes more authentic, 92 percent of people trust other consumer recommendations over corporate advertising.

4. Social Media Stories Become a Marketing Mainstay: First Snapchat came out with the concept of “My Story,” then Instagram and Facebook stories were introduced, and then YouTube unveiled their own story format: Reels. Now we have the emergence of TikTok, where users create videos on the spot and behind the scenes for a less polished and more authentic look.

There are several benefits to using social media stories including:

• Increased brand awareness
• Constant engagement with followers
• Cost-effective ad solution
• Increased traffic to your web page
• Opportunity to reach younger audiences

As a successful brand owner, you want to explore online selling to expand your business, and you soon realized that setting up a Brand Offline is not enough. Worry not, Webzaa - The Digital Marketing Agency in Mumbai has all the answers. From strategy for profits with web development and systems integration to technology platform, we take care of everything- leaving you free to invest time and expertise in managing your brand.